Blog

April 15, 2025   Dear Valued Horizons Dealers:   As part of our commitment to proactive and transparent communication, we are providing an update on recent developments related to North American tariffs.   In response to the recent tariff announcement, we will be implementing temporary surcharges as follows:    • 12% on Natural Shades Product Line  • 12% on Shades of Elegance™ Roller Shades Product Line  • 12% on Decorative Hardware Product Line  • 8% on Soft Product Line using our Stock Fabrics  • 4% on Soft Product Line using COM   These surcharges will be added to product costs and will take effect on new orders placed beginning Tuesday, April 22nd, 2025.    We understand that price adjustments are never ideal, and we want to assure you that this measure is temporary. Our team is actively monitoring the situation and exploring all avenues to minimize the impact on our customers. We appreciate your understanding and continued support during this time.    For questions or more details about how these surcharges may affect your specific orders, please don’t hesitate to contact your account representative or our customer service team.   Sincerely,

Danny DeGuzman General Manager | Horizons Window Fashions

Dear US Graber Dealers, In our ongoing commitment to support our partners with proactive and transparent communication, we would like to provide an update related to the ongoing developments related to North American tariffs. Over the past eight weeks, we have continued to work diligently to lessen the impact by: Exploring alternative sourcing and making supply chain adjustments to reduce cost pressures. Evaluating pricing models to ensure we remain competitive while covering necessary costs. Engaging with trade experts and advisors to explore potential exemptions and strategic shifts. Working with key suppliers to identify cost-saving opportunities and improve efficiency. While we have absorbed a portion of the increased costs, the impact is substantial, requiring us to implement temporary pricing adjustments to help mitigate the headwinds. As a result of the currently enacted tariffs, Graber will be implementing a surcharge of 12% on all products, except soft (8%) and composite shutters (0%). These surcharges will be effective on all orders entered beginning Tuesday, 4/22. These surcharges will be displayed by line item on invoices. We are committed to ongoing efforts to lessen the burden of tariffs. Our teams are: Continuing to optimize sourcing, manufacturing, and distribution strategies. Exploring further efficiencies and cost-reduction opportunities with suppliers. Working with industry experts to stay informed on potential policy changes and exemptions. Thank you for your continued loyalty and support of the Graber brand.

Kevin Dexter Executive Vice President & President | Dealer Channel

Beauti-Vue QuickFlash Spring 2025

A revised Disc/Promo sheet has been attached for your review. You will note
several revised Price Guide dates which reflect enhancements and specification changes to the Programs with no changes to pricing.

As previously announced, Alta has begun a Temporary Surcharge to address the current unique market conditions. On April 22nd this surcharge will increase from 1% to 2% of Retail on all orders. Again, this is a Temporary Surcharge which will be adjusted or eliminated as market conditions dictate.

On May 13th Alta will implement an average 3% price increase on Aluminum Blinds, Faux Wood and Wood Blinds, SoftStyle Cellular, Roller Shades and Sheer Shadings.

All Motorized Systems (except PowerWand will have updated price grids.
Windows smaller that 30 x 60 will see a 10% decrease. Windows larger than
60 x 72 will see a 20% increase and windows between 30 x 60 and 60 x 72 will Remain the same. (The majority of shades you sell will have the same or 10% Lower surcharges.) Motorization Accessories will not change.

These new Price Grids will be available on beautivue.com

We invite you to go to beautivue.com and click on Product Gallery then Woven Wood Collection to see our newest Unique Woven Woods which have received very positive feedback. You can assemble a custom collect of your favorite 32 patterns from any of our Woven Wood Collections mounted in a custom Binder for only $60.00

We appreciate our long time loyal dealers and welcome our new dealers who have switched from their current suppliers to experience our Friendly and Personal Service.

Stormy Grumbeck
Beauti-Vue Products

Ladies and Gentlemen,   While we are busy preparing for the High Point market, I wanted to update you on where we stand relative to tariffs and the expected inflation in our industry.  The fluid situation feels a bit like Covid 2.0 unfortunately, in that we expect some turbulence and uncertainty ahead in our industry.    Please know that we are well prepared for the challenges.  We are as well-grounded and financially sound as any company in the industry.  In addition, our inventory position is solid in all three distribution centers – VA, TX, CA.  Our supply chain is also very diverse in that we manufacture our products in Indonesia, Vietnam, China, India, Malaysia, Cambodia, Portugal, and here in the US.  We will start working in Mexico again like we did in the past, and continue to bring production back to the US where we can be competitive.     We are hoping the tariff situation is resolved quickly, but we’re operating under the assumption that it won’t be.  The new baseline tariff of 10% applies to all imported products and components, plus we have the global steel and aluminum tariff of 25%.  For China, we have total tariffs of 145%, making production out of China mostly not affordable.  Even on domestic production, some components like swivels, brass knobs, and fabrics are sometimes manufactured in China, and subject to the 145% tariff.   Given all of these tariff increases, we will have a price increase in May.  We also expect our fill rate to drop off by summer, from our current 91% rate.  Please know that we are doing all we can to avoid out-of-stocks, but we cannot proceed with business as usual on 145% tariff items.    We are very excited to debut Uttermost Outdoor at this upcoming High Point market.  This collection is manufactured almost 100% in Indonesia, Vietnam, India, and the US.  There are just a few small pieces made in China.  The weeks and months ahead will be challenging for all, but please know that we are totally focused on supporting your business with great product, and keeping our values as strong as possible.    Thank you for your loyalty and your business.  We hope to see you in High Point to help celebrate 50 years in business, and the debut of Uttermost Outdoor!   Sincerely, Mac Cooper President

Important Pricing Updates for Hunter Douglas & Alta We value your ongoing partnership and would like to inform you about upcoming pricing updates for Hunter Douglas and Alta. As part of our annual cost review and in line with new product launches under the Hunter Douglas brand, we are implementing changes to our pricing structure, effective May 13. This pricing adjustment is separate from the temporary surcharge, which will continue until the commodities markets stabilize.

Hunter Douglas Pricing Updates Blinds & Shades:  Price grid adjustments will reflect an average increase of 3% across all products. Shutters:  Shutter price grids and product options will reflect an average increase of 3% across the following products: NewStyle®, Heritance®, and Palm Beach® Shutters To streamline your pricing experience, we encourage you to use our digital tools:  DirectConnect® (DC) and the Mobile Selling App (MSA) will always have the latest pricing updates.  The Price and Reference Guide provides pricing in 12" increments.  Utilize the Price Comparison Tool in DC and Price Explorer in MSA to generate quick and accurate pricing without entering every product option.

Alta Pricing Updates Blinds & Shades:  Price grids and product options will reflect an average increase of 3% across the following products: Aluminum, Faux Wood and Wood Blinds; Honeycomb Shades, SoftStyle Cellular Shades, Roller Shades and Sheer Shadings.  Shutters:  Shutter square foot pricing and product options will reflect an average increase of 3%.  Motorization Pricing Adjustments: To provide a more balanced approach to motorization pricing:  All motorized operating system surcharges (excluding PowerWand™) will have updated price grids.  To make motorization more accessible for smaller windows, we’re adjusting our surcharge structure: windows smaller than 30”x60” will see a (-10%) decrease, windows larger than 60”x72” will see a (+20%) increase, and windows between 30”x60” and 60”x72” will remain the same, meaning the majority of the windows you sell will have the same or a (-10%) lower surcharge on Motor Options.  Motorization Accessories will not incur an increase.

We remain committed to enhancing efficiency and finding cost-saving opportunities to support your business. Thank you for your continued trust and support. If you have any questions, please don’t hesitate to reach out. Best regards,

Andy Hubner Senior Vice President of Sales Hunter Douglas North America

To Our Customers: The current environment regarding tariffs is a fluid one that we are monitoring closely. On April 10th, the Administration put a temporary 90-day pause on reciprocal tariffs for most countries with the exception of China.  The net effect of this action is a tariff increase of 10%.  Beginning on June 1st,  all orders will have a flat rate surcharge of 4.8%. Our goal is to keep our pricing as stable as possible. To minimize the impact on your business, we will absorb a portion of these tariffs. Your business is important to us, and we will continue to deliver the quality, experience, and products that you trust.  Any orders shipped prior to June 1st will not carry a surcharge. We know that the situation can change quickly, and we will react accordingly to any changes in a thoughtful manner. If you have any questions, please reach out to your Moore & Giles sales representative or our Customer Experience Team.  Thank you for your business and your support.  Please know how much we appreciate it.  Sincerely,

In recent days we have heard from a growing number of clients concerned about the possibility of price increases at Eastern Accents. We understand that uncertainty can be frightening, and we have decided to reach out to you all with a message of reassurance.

Since 1989, Eastern Accents has been proud to be manufacturing home decor right here in Chicago. Nearly all of our products are made in America, and as a result we do not anticipate price increases being necessary at this time.

We also want to take a moment to emphasize why local manufacturing has been so important to us for the past 35 years. Not because of recent tariffs, but because we love the tight-knit community that has grown in our corner of Chicago.

All departments, from manufacturing and customer service to upper management, work closely together in one building.

It's the way we like it for so many reasons- stable lead times, quality control, an engagement with the product-but, most importantly, we are a family business that values our team.

We're relieved to confirm that we have no plans to increase our prices. But we also understand your concerns during this time.

If you have any further questions, please do not hesitate to reach out to us.

To Our Valued Customers,

In reaction to the administration's announcement yesterday placing a 90-day pause on many reciprocal tariffs, we are pleased to let you know that we will suspend the tariff surcharge plan issued on April 8th.

While there is continuing uncertainty around the additional tariffs imposed on Chinese imports, depending on the outcome, we will likely need to add a tariff surcharge on those products, effective May 1st. Please note that Chinese products consist of a minimal percentage of our product offering. We will continue to monitor the tariff situation to determine the fairest possible solution, and will keep you apprised.

We understand this is still a time of volatility and uncertainty. We will continue doing our best to alleviate some of this through transparency. As always, we are here to support you and are always available to answer your questions.

Sincerely,

Cary Kravet
on behalf of the Kravet family and our entire team

April 10, 2025

Subject: Update on Tariff Surcharge to begin Friday, April 11, 2025 

We’re pleased to share some good news — due to the 90-day hold placed on certain tariffs, we are now able to reduce our tariff surcharge to 12.5%. Please note, however, that we are still subject to the following tariffs:

A 25% tariff on steel and aluminum products

A 10% tariff on all goods originating from Taiwan and the European Union

While we aim to maintain stable pricing, please understand that we reserve the right to make further adjustments as global trade policies and the political landscape evolve.

Thank you for your continued understanding and support.

With kind regards,

Steven Wright

President

Dear Valued Customer,

Due to the recent tariffs imposed on all Steel and Aluminum, Orion is adding an invoice-based tariff surcharge of 10% to all orders effective April 18, 2025. The surcharge will be calculated on the net invoice value before shipping and will be reflected as a line item on all invoices.

We have evaluated every aspect of our supply chain, absorbing costs wherever possible to ensure our customers have access to competitive products made in the USA.  Orion remains committed to navigating tariff uncertainty while continuing our commitment to quality craftsmanship and customer service. We will continue to partner with suppliers, and to search for lower cost raw materials, but will not sacrifice quality for price.

We fully understand the challenges that price increases can create. That’s why we are committed to supporting our customers through this process. As always, our Customer Service Team will assist you in making this surcharge seamless. If you have any questions, you can reach customer service at (877) 476-6278.

Orion greatly appreciates your continued business and support.

Sincerely,
Atul and Sunil